Engineeringgrowth,onesystematatime
We started Safwat because we saw too many businesses paying for fragmented digital services that never connected. Marketing agencies that could not build. Development shops that could not market. The gap between those worlds was costing businesses real money.
Founded in Dubai, built for outcomes
Safwat was founded by Ali Ahangari and Hamed Karimi with a simple thesis: businesses grow faster when their marketing and technology work as one system.
Ali brings deep experience in full-stack development, building everything from high-performance marketing sites to complex SaaS platforms. Hamed specializes in performance marketing, SEO, and growth strategy, having managed millions in ad spend across the GCC market.
Together, they built Safwat to be the agency they always wished existed: one that combines engineering rigor with marketing intelligence, delivers measurable outcomes instead of vanity metrics, and treats every client engagement as a partnership.
Based in Dubai and serving businesses across the UAE and GCC, Safwat works with SMEs and mid-market companies in real estate, e-commerce, luxury retail, healthcare, hospitality, and professional services.
Ali Ahangari
Co-Founder, Engineering
Full-stack developer with a focus on performance, architecture, and building digital products that scale. Leads all technical delivery at Safwat.
Hamed Karimi
Co-Founder, Growth
Performance marketer and growth strategist. Leads client strategy, paid media, and SEO operations. Obsessed with data, attribution, and ROI.
Quick Facts
- Based in Dubai, UAE
- Serving clients across the GCC and internationally
- End-to-end: strategy, design, build, launch, growth
- English and Arabic-ready websites
- Maintenance, SLA, and ongoing support options
Howwework
Six principles that guide every decision, every project, every relationship.
Clarity
We communicate directly, set clear expectations, and make sure you always know where things stand. No jargon, no surprises.
Speed
We move fast without cutting corners. Tight timelines, efficient processes, and a team that treats urgency as a default.
Ownership
We take full responsibility for outcomes, not just deliverables. Your success is our success, and we act accordingly.
Craft
Every line of code, every design decision, every campaign is held to a standard. We don't ship work we wouldn't be proud of.
Data-Driven
Opinions are useful. Data is better. We measure everything, test constantly, and let results guide our recommendations.
Partnership
We're not a vendor you manage. We're a partner who understands your business and is invested in your long-term growth.
Readytobuildsomethingthatperforms?
Book a free 30-minute discovery call. We will discuss your goals, review your current setup, and outline a clear path forward. No pressure, no obligations.
We respond within 24 hours. Typical project kick-off: 1–2 weeks.